Customer Profitability Analytics (CPA)
Calculating the profitability of each customer is critical if banks want to focus on capturing, retaining and developing relationships with the most profitable ones. Customer Profitability on METRIX will help Banks to grow revenue by developing long-term relationships with the most profitable customers. METRIX CPA provides an integrated business analytics framework that includes data integration, storage, advanced analytics and business intelligence tools designed to provide consistent data collection, management, analysis and reporting across the bank.